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Privacy Policy

Saddle Rock Armory
https://saddlerockarmory.com/
Last Updated: March 20, 2026

Introduction
Saddle Rock Armory (“we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://saddlerockarmory.com/, make a purchase, or interact with us in any way.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect
a) Information You Provide Directly
We collect information you voluntarily provide to us, including:

  • Personal Identification Information: Full name, date of birth, and government-issued ID details (required for regulated purchases under federal and state law).
  • Contact Information: Email address, mailing address, billing address, and phone number.
  • Account Credentials: Username and password if you create an account on our site.
  • Payment Information: Credit/debit card details, billing address, and other financial information necessary to process transactions. Payment data is processed through secure third-party payment processors and is not stored directly on our servers.
  • Federal Firearms License (FFL) Information: If you are a licensed dealer or participating in an FFL transfer, we may collect your FFL number and dealer information.
  • Communications: Any messages, comments, or information you send us via email, contact forms, or other communication channels.

b) Information Collected Automatically
When you visit our website, we automatically collect certain information, including:

  • Log Data: IP address, browser type and version, operating system, referring URLs, and pages visited.
  • Device Information: Device type, unique device identifiers, and mobile network information.
  • Usage Data: Time spent on pages, links clicked, and browsing patterns within our site.
  • Cookies and Tracking Technologies: We use cookies, web beacons, pixel tags, and similar technologies to collect information about your interactions with our website. See Section 4 for more details.

c) Information from Third Parties
We may receive information about you from third-party sources, such as:
Payment processors and fraud prevention services.
Marketing partners and analytics providers.
Social media platforms if you interact with our content or link your account.

 

2. How We Use Your Information
We use the information we collect for the following purposes:

  • Order Processing and Fulfillment: To process your purchases, verify your eligibility to purchase regulated products, arrange shipping, and complete FFL transfers as required by law.
  • Legal Compliance: To comply with federal, state, and local laws and regulations governing the sale of firearms, ammunition, and related products, including record-keeping requirements under the Gun Control Act and ATF regulations.
  • Account Management: To create and manage your customer account and provide you with access to your order history and account features.
  • Customer Support: To respond to your inquiries, resolve disputes, and provide assistance.
  • Marketing and Communications: To send you promotional emails, newsletters, and special offers — with your consent and in compliance with applicable law. You may opt out at any time.
  • Site Improvement: To analyze usage trends, monitor performance, and improve our website, products, and services.
  • Security and Fraud Prevention: To detect, investigate, and prevent fraudulent transactions and other illegal activities.
  • Legal Obligations: To enforce our Terms of Service, defend legal claims, and comply with lawful requests from government authorities.

 

3. Sharing and Disclosure of Your Information
We do not sell, trade, or rent your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:

  • Service Providers: We share information with trusted third-party vendors who help us operate our business, such as payment processors, shipping carriers, email service providers, and analytics platforms. These parties are contractually obligated to protect your information and use it only for the services they provide to us.
  • FFL Dealers: For firearm transfers, we share necessary information with the receiving FFL dealer to complete the transaction as required by law.
  • Legal Authorities: We may disclose your information to law enforcement, regulatory agencies, or other government authorities when required by law, court order, or to comply with ATF and other regulatory requirements.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections described in this policy.
  • Protection of Rights: We may disclose information to protect the rights, property, or safety of Saddle Rock Armory, our customers, or others.

 

4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience. These may include:

  • Essential Cookies: Necessary for the website to function properly (e.g., shopping cart, session management).
  • Performance Cookies: Collect anonymized data about how visitors use our site, helping us improve functionality.
  • Marketing and Analytics Cookies: Used to display relevant advertisements and track the effectiveness of marketing campaigns. Third-party vendors, including Google Analytics, may use cookies to associate website usage with your email address or other identifiers.
  • Preference Cookies: Remember your preferences and settings for future visits.

Managing Cookies: You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our site. For more information on opting out of tracking by third-party analytics providers, visit the Network Advertising Initiative at https://www.networkadvertising.org/.

 

5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Federal law requires us to maintain records of firearm transactions for a specified period. When your information is no longer needed, we securely delete or anonymize it.

 

6. Data Security
We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include:

  • Secure Sockets Layer (SSL) encryption for data transmitted through our website.
  • Secure storage of sensitive data with restricted access.
  • Regular security assessments and monitoring.

Despite these measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to maintaining safeguards appropriate to the sensitivity of your information.

 

7. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to legal retention requirements (including mandatory ATF records).
  • Opt-Out of Marketing: Unsubscribe from promotional emails at any time using the “unsubscribe” link in any email, or by contacting us directly.
  • Do Not Track: Our site may not respond to “Do Not Track” browser signals at this time.

To exercise any of these rights, contact us at the information provided in Section 10.

 

8. Age Restrictions
Our website and services are intended only for individuals who are legally eligible to purchase firearms and firearm-related products under applicable federal and state law. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately.

 

9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party websites you visit.

 

10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically. Your continued use of our website following the posting of changes constitutes your acceptance of those changes.

 

11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Saddle Rock Armory Website: https://saddlerockarmory.com/

 

This Privacy Policy was prepared for Saddle Rock Armory and is intended to reflect general best practices for online firearms retailers. It does not constitute legal advice. We recommend consulting a licensed attorney to ensure full compliance with applicable federal, state, and local laws.

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